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My path into software engineering

Rossella beneath the torii gates at Fushimi Inari in Kyoto

I’m a software engineer specialized in Shopify development, currently based in Tokyo and working as a Frontend Tech Lead at Flagship LLC.

My route into engineering was not a straight line. I began my career in marketing and customer retention. While working on the redesign of Everyman Cinema’s loyalty program, I became fascinated by the way business requirements turn into technical systems. That curiosity led me to learn frontend development through FreeCodeCamp, Codebar, and communities such as Women Who Code.

I later co-owned Nama Studio, a women-led Shopify agency focused on sustainable e-commerce. Building and leading projects there taught me how engineering, UX, performance, accessibility, and business decisions shape one another. After several years at the agency, I returned to Flagship in a technical leadership role.

Community has stayed central to my work. I previously co-organized events with Women Who Code and now contribute to Women in Software Engineering Japan. I continue to deepen my Shopify and frontend expertise while learning more about React, application architecture, leadership, and Japanese.

I write because it helps me connect those parts of my life: technology, work, travel, and the experience of living between Europe and Japan.

From participant to speaker

Community initially gave me the support and confidence to enter technology. As my experience grew, I began looking for ways to contribute back by sharing what I had learned.

In 2022, while co-leading Nama Studio, I joined a developer panel at a Shopify Italia Developer Meetup. It was an opportunity to speak publicly about my work and experiences in the Shopify ecosystem, alongside other developers working with the platform.

Rossella speaking with other developers on a panel at Shopify Italia's 2022 Developer Meetup
Speaking on the developer panel at Shopify Italia’s 2022 Developer Meetup.
Rossella with another attendee in front of the Shopify Developer Meetup screen
At the Shopify Italia Developer Meetup after the panel.

In 2025, I co-hosted a Women in Software Engineering Japan workshop at Code Chrysalis about getting recognition for your work. We explored practical ways to document impact, communicate contributions, and make technical work visible without turning recognition into self-promotion. For me, it marked another step in the same journey: moving from receiving support from technical communities to helping create spaces where other engineers could share their work and learn from one another.

Rossella presenting recognition frameworks at a Women in Software Engineering Japan workshop
Leading a session on recognition at a WiSE Japan workshop in 2025.

A few articles about me and my “origin story”

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