Rossella Ferrandino
Hi ๐ I'm Rossella
Iโm a Software Engineer specialized in Shopify development, currently based in Tokyo.
With over 6 years of experience in web development, Iโm passionate about using technology to create impactful, user-friendly solutions that support businesses and reflect meaningful values like sustainability and accessibility.
As co-owner of Nama Studio, a 100% women-led boutique Shopify agency, I focused on Shopify development, UX design, and building high-performing, sustainable e-commerce websites. Our agency worked closely with ethical and eco-conscious brands, helping them grow online while minimizing their environmental impact โ values reflected in projects like our own low-carbon Nama Studio website.
Before Nama, I worked at Flagship LLC, Japan's first Shopify Plus partner, where I customized e-commerce experiences to fit unique business strategies. I also co-organized events with Women Who Code and now contribute to Women in Software Engineering Japan, reflecting my ongoing commitment to empowering underrepresented voices in tech.
Earlier in my journey, I pivoted from a background in marketing and customer retention after collaborating on the redesign of Everyman Cinemaโs loyalty program. That experience sparked my interest in software engineering and led me to learn to code through FreeCodeCamp, Codebar, and Women Who Code London, eventually making the transition to tech in Tokyo.
At Nama Studio, I turned business requirements into clean, efficient code, crafting intuitive, user-friendly e-commerce websites. Iโm also expanding my skillset into React development, aiming to build dynamic, modern web applications. This growth reflects my dedication to staying on top of new technologies and continuously evolving as a developer.
Since May 2025 I have relocated to Japan. Iโm continuing to grow my skills in React and Shopify while exploring new opportunities to collaborate within Japanโs tech and e-commerce ecosystem.
Outside of development, I love writing โ whether itโs technical blog post about development or travel articles about my global adventures.
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Nice to meet you!
This is a collection of personal projects and open source
contributions.
To view the professional 20+ Shopify projects I developed at Nama
Studio, visit the agency's
portfolio.
Agency portfolio website, designed and developed with sustainability as a guiding principle. Reduced carbon footprint by optimizing images and minimizing the number of server requests.
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Custom Shopify theme for internal use, focused on the fashion industry, with a customized collection page, shop the look section and variant selector. To view the theme, use the password "namastudio".
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The Recipe Box is a simple yet functional CRUD application that allows users to store and manage their favorite recipes, using local storage to save and retrieve data. Built to practice React and Tailwind.
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ReactJS web app to manage the RSVPs to my wedding. I also wrote some technical articles on this project. The repository has 18 stars on Github.
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Helped out with the temporary website for the Women in Software Engineering Japan, while learning more about Vite and TypeScript.
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Contributed to SpeakHer, a database of women public speakers in Japan. The project was featured on The Japan Times and was led by the leadership team of Women Who Code Tokyo. My contributions were focused on form validation and SEO optimisations.
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