Rossella Ferrandino
Hi 👋 I'm Rossella
I’m a Co-owner and Technical Lead at Nama Studio, Milano.
I’ve always admired how technology has the power to change our world. I use my problem solving skills and my technical knowledge to tackle problems that are meaningful to me and to society.
Whether it’s through empowering sustainable businesses to sell their products online or sharing knowledge and building a supporting community, I love working on projects that have an impact on society.
I specialize in Shopify theme development, UX design and technical writing. I am also an active member of the non-profit organization Women Who Code.
A quick summary of my career
Even though I was fairly good at math as a kid, I never thought a career in software engineering would be something I could pursue or I would be interested in. I decided to study Chinese language instead, first in Venice and then at SOAS University of London.
While in London, I started working for one of the most interesting independent cinema companies in the UK, Everyman Cinema. What started as a hospitality job turned into a career in marketing and customer retention, as I was in charge of the loyalty program for the cinema chain.
Working with the team of developers and designers to completely re-imagine the UX for the paid subscribers and launch the new membership scheme, made me want to learn more about web development.
I started spending my evenings going through the FreeCodeCamp tutorials and attending events organised by Codebar and Women Who Code, non-profit organisations where people volunteered to teach coding.
In 2018, my husband and I moved to Tokyo, where I decided to focus on becoming a developer. I worked at Flagship LLC, the first Shopify Plus partner in Japan, where I focused on customising e-commerce stores on Shopify and coding ad-hoc features to fit the clients’ business strategies. I learned a lot from my colleagues at Flagship and from the Japan tech community, especially the Women Who Code Tokyo chapter where I volunteered for a while.
At Flagship, I met Silvia and Lavinia. They founded Nama Studio, a boutique agency that creates successful e-commerce stories, back in our home country Italy. In 2020, I joined Nama Studio as a Partner and Technical Lead. We dedicate half of our work capacity to projects that are inclusive, eco-friendly and supportive of diversity. At Nama I focus on translating into code the clients’ business requirements and on designing simple and clear UX e-commerce websites.
On the other side
Besides my job, I enjoy writing - both technical blog posts about what I am learning and travel blog articles about my trips across the world (mostly Japan though). Covid slowed my travel plans a bit. You can check out my travel stories and pictures on Not the Usual Tourists and my technical blog articles at this link.
I have skills in other fields such as technical writing and
e-commerce optimization.
I also have experience in
delivering technical workshops and presentations on Shopify
theme development.
よろしくお願いしいます！
Nice to meet you!
Custom Shopify theme for internal use, focus on the fashion industry. The store is password-protected, password is "namastudio".
Stack:
Simple CRUD application for recipes, using local storage to save and retrieve data
Stack:
UX design for mobile app & responsive website for a fictional service that helps people find volunteering opportunities in their local area. This project is part of the Google UX design professional certificate.
Stack:
UX design from concept to delivery of mentor request flow for fictional a tech bootcamp. This project is part of the Google UX design professional certificate.
Stack:
UX design for omnichannel app for a fictional boutique retailer of wine and spirits. This project is part of the Google UX design professional certificate.
Stack:
ReactJS web app to manage the RSVPs to my wedding.
I also
wrote some
technical articles
on this project.
Stack:
With my agency Nama Studio, I migrated Rifo's website from
WooCommerce to Shopify, creating a custom theme and providing
support on new functions and implementations through their first
year on Shopify (2019).
Design brief provided by the client.
Stack:
With my agency Nama Studio, I have developed Bontasana's website
starting from a Shopify theme and working on functional and
graphic changes. The store is multi-language and it is enriched
by a collection of vegan recipes. We keep supporting them in
developing new features.
Design brief provided by the client.
Stack:
You can reach out for: