Rossella Ferrandino
Hi 👋 I'm Rossella
I’m a Software Engineer at Nama Studio in Milano.
With over 6 years of experience in web development, I’m passionate about harnessing the power of technology to create impactful solutions that drive positive change for businesses and society.
At Nama Studio, I specialize in Shopify development, UX design, and building high-performing, sustainable e-commerce websites. We focus on empowering ethical and eco-conscious brands, helping them thrive online while reducing their carbon footprints and promoting accessibility—values that are reflected in our projects, like the Nama Studio agency website.
Before Nama, I worked at Flagship LLC, Japan's first Shopify Plus partner, where I customized e-commerce experiences to fit unique business strategies. I also co-organized events with Women Who Code and now contribute to Women in Software Engineering Japan.
Though my journey began in marketing and customer retention, a pivotal moment came when I collaborated with developers to re-imagine the UX for Everyman Cinema’s loyalty program, sparking my interest in software engineering. From there, I pursued coding through FreeCodeCamp, Codebar, and Women Who Code London, eventually making the transition to tech in Tokyo.
At Nama Studio, I turn business requirements into clean, efficient code, crafting intuitive, user-friendly e-commerce websites. I’m also expanding my skillset into React development, aiming to build dynamic, modern web applications. This growth reflects my dedication to staying on top of new technologies and continuously evolving as a developer.
In 2025, I’ll be relocating to Japan to explore new career opportunities. I’m eager to connect with recruiters and companies in Japan, bringing my experience in Shopify and React to new challenges in the tech and e-commerce space.
Outside of development, I love writing — whether it’s technical blog post about development or travel articles about my global adventures.
よろしくお願いしいます！
Nice to meet you!
This is a collection of personal projects and open source
contributions.
To view the professional 20+ Shopify projects I developed at Nama
Studio, visit the agency's
portfolio.
Agency portfolio website, designed and developed with sustainability as a guiding principle. Reduced carbon footprint by optimizing images and minimizing the number of server requests.
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Custom Shopify theme for internal use, focused on the fashion industry, with a customized collection page, shop the look section and variant selector. To view the theme, use the password "namastudio".
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The Recipe Box is a simple yet functional CRUD application that allows users to store and manage their favorite recipes, using local storage to save and retrieve data. Built to practice React and Tailwind.
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ReactJS web app to manage the RSVPs to my wedding. I also wrote some technical articles on this project. The repository has 18 stars on Github.
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Helped out with the temporary website for the Women in Software Engineering Japan, while learning more about Vite and TypeScript.
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Contributed to SpeakHer, a database of women public speakers in Japan. The project was featured on The Japan Times and was led by the leadership team of Women Who Code Tokyo. My contributions were focused on form validation and SEO optimisations.
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